Posted By TLC Booktours on May 31, 2011
- Hardcover: 356 pages
- Publisher: Gotham (September 1, 2011)
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the “T” in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type‘s cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott’s Original Miscellany.
Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.
Simon Garfield’s TLC Book Tours TOUR STOPS:
Monday, August 15th: Melody & Words
Tuesday, August 16th: Mockingbird Hill Cottage
Wednesday, August 17th: Chaotic Compendiums
Thursday, August 18th: Books Like Breathing
Monday, August 22nd: A Home Between Pages
Tuesday, August 23rd: Steph and Tony Investigate
Wednesday, August 24th: 1330V
Thursday, August 25th: 2 Kids and Tired
Friday, August 26th: Amused by Books
Monday, August 29th: Unabridged Chick
Thursday, September 1st: BookNAround
Tuesday, September 6th: Bibliosue
Wednesday, September 7th: Man of La Book
Thursday, September 8th: My Book Retreat
Friday, September 9th: Simply Stacie
Monday, September 12th: Lit and Life
Wednesday, September 14th: In the Pages