Why TLC?

It’s all about creating a buzz.

TLC Book Tours is a service providing online virtual book tours to authors. For a minimal amount of money, time, and travel, an author can gain exposure to thousands of potential readers.

Virtual book tours are a promotional tool for authors to connect with readers via blogs. We recruit 10 or 15 bloggers, depending on the tour package selected, to read and post a review of an author’s book on pre-selected dates over the course of one month. It is in this way that an author has a “tour” on the Internet.

At TLC Book Tours, we customize each tour.  Through an innovative mix of widely read book blogs and specialty blogs, we seek to reach a targeted audience that would be predisposed to enjoying your book.  We work closely with authors to determine their target market and rely on their input.  We’ve built relationships with hundreds of bloggers and are constantly making new connections every day.

Every tour stop is different.  Some include interviews, author guest posts, or giveaways. Some just review the book.  The incentive for a blogger to host a tour (aside from a free book) is access to the author through email.  We encourage author involvement!

Authors have reported increased traffic on their websites from our tours and an upswing in their amazon rankings.  It’s hard to gauge the direct impact on sales, but there is always a ripple effect from our tours.  Other bloggers hear about a book, seek it out, and read and review it weeks or months later, starting the cycle all over again.  If tour hosts hold giveaways, then a book can get into the hands of even more bloggers, increasing an author’s online exposure and the buzz surrounding their book even further.

Internet publicity has become a tremendous tool for authors in this tight economy due in part to its cost effectiveness, but also due to the trend of how people get their information.  As newspapers around the country face bankruptcy and book review sections in print shrink or disappear, there are fewer resources available to authors to get the word out about their work.  People turn to the Internet for their news and information, taking their internet connections with them everywhere they go via iPhones, Blackberrys, PDAs, laptops, etc.  One of the biggest advantages to a virtual tour vs. a ‘real life’ tour is that the book’s reviews live on in search engines and blog archives indefinitely- for the life of the blog.  A book needs to have an online presence if it is to be noticed, and TLC Book Tours is here to help your book achieve that presence.

We accept payment by cash, check, or credit card via PayPal.

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