• Publisher: Lyons Press (March 14, 2021)
• Paperback: 304 pages
Le Deal is a business adventure story involving raw entrepreneurship and high-level politics. It is the true story of Byrne Murphy, a young businessman who abruptly moves to Paris in a quest to reignite his career and his fortunes. He quickly finds himself up against powerful forces, including wrestling with the Prime Minister of France, the soon-to-be Chancellor of Germany and wanna-be mafia in Italy. There are also charming encounters with the British Royal Family, including a near royal embarrassment of epic proportions.
Eight years after Byrne’s company, McArthurGlen Europe, was launched in his hotel room, it generated approximately $1 billion in sales from 11 centers across Europe; created nearly 8,000 jobs; opened 1,500 stores featuring 500 brands; attracted nearly 40 million shopping visits per year and spawned an array of competitors. In short, an industry was born.
Along the way, the author learns what he, and Americans in general, do and do not know about life beyond our borders. The book offers a message for Americans who work internationally to truly take “context” into account; to realize, in our quest to accomplish more in less time, that investing the time to understand the nuances of the foreign cultures we are dealing with is key to prospering in our twenty-first-century multicultural, polyglot, interconnected, globalized world.
Please use the hashtag #LeDeal, and tag @tlcbooktours and @lyonspress.
About J. Byrne Murphy
J. Byrne Murphy was one of the founders and Deputy Chief Executive of McArthurGlen Europe. He spent eight years in an ultimately successful struggle to implant the concept of designer outlet centers in Europe, featuring brands ranging from Gucci and Prada to Polo and Nike. Murphy is an entrepreneur who has started up several European ventures. Recently these have included a data center operation in Scandinavia, and the redevelopment of a fifteenth-century Medici palazzo in Florence, Italy, into one of Europe’s first private residence clubs. He is a cum laude graduate of Harvard and received his MBA from the Darden School of Business at the Universtiy of Virginia. After living in Europe for twelve years, Murphy now resides in the Washington, D.C. area with his wife, Pamela and their four daughters.
Find our more about him at his website.
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